branding
the mark, four inks, applications
The brand prioritises nature and ecology by building a relationship with mycelium, not by claiming to save it.
01inspiration
mushroom, bio painting, urban microbes
02logo
design 1 and design 2
The second design better illustrates the softness of nature, so it carries the identity across print, screen and motion.
design 1
2 files
design 2
3 files
03color
digital palette and printing palette
The same four inks, used for screen and for print. Select a digital value to copy it; print builds should be checked against a proof.
digital palette
printing palette
Print builds follow the same four inks. Screen values are listed above and should be checked against a proof before production.
04motion
the mark in motion
The mark breathes at the pace of mycelium: slow drift, drawn lines, phrases arriving in order, with no bounce and no spin.
05application
the mark applied
